Software that fits, instead of software you fit into.
Ester is a small agency that builds bespoke operational software
for micro and small businesses. We learn how a business actually
runs, then build the tools and automations that fit how it works
— instead of forcing the business to bend around off-the-shelf
SaaS. Service is the software.
How we work
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We sit with you. A week in your business,
watching how it actually runs. The conversations, the
workarounds, the things that quietly go wrong on Fridays.
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We map what's real. Every workflow, every
exception, every "we just do it this way." It goes on the wall
before it goes into the software.
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We build your system. A working version in
your hands in a week. The full system shaped over the weeks
that follow.
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We roll it out with your team. We sit beside
the people who'll actually use it, watch what trips them up,
and fix it before we leave.
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We stay close. We're a message away, and we
keep building. Software is never finished.
What we build
- AI integrations that live inside operations — not a chatbot on the side.
- Workflow automations: reminders, follow-ups, escalations, confirmations.
- Analytics and reporting: dashboards, KPIs, live data to run the business from.
- Custom internal tools: forms, queues, schedulers, dashboards — whatever the work needs.
- Auth, permissions, and audit trails, built in from day one.
Who we work with
Owner-operators and managers of businesses with roughly 1–30
people, across clinics and practices, food production and retail,
trades and construction, professional services, hospitality, and
property and facilities.
Case studies
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The Physio Ward (Stamullen, Co. Meath) — AI
that records sessions and summarises treatment notes, freeing
up roughly 15% more clinical capacity. Reworked booking,
curated patient portals, automated marketing, and unified
clinic reporting.
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The Smokin' Butcher / Hugh Maguire Butchers
(Ashbourne and Navan, Co. Meath) — Consolidating production
tracking, stock control, dispatch reconciliation, food-safety
and cold-chain monitoring, and the restaurant side into one
operational system.
Talk to us
Email niall@ester.app or
book a 30-minute consultation.